As Motion Designer for Crystal Ski Holidays, the UK’s leading ski operator, I created two sets of short-form social content that made the brand’s message feel fast, fresh and full of energy, while sticking to their brand rules.

The first was a series of kinetic typography cutdowns from a hero ad, with every word synced to the presenter’s voiceover and woven around her on screen. The second was the Shortbreaks social series, around nine rapid-fire videos inspired by Apple’s “Don’t Blink” ads, built from existing campaign footage to prove a short ski break is still a full holiday.

I handled motion type, VFX clean-up, editing, music selection and sound, often on overnight turnarounds.